Meet the CEO

Cherice White — Founder & CEO👑

 

At Pretty Nakell’s Crown Collections, Cherice White believes that beauty is more than just a look — it’s confidence, self-expression, and owning your crown every single day. With a passion for luxury, quality, and empowering women, Cherice created a collection of premium beauty products that make every moment feel glamorous and unforgettable.

 

From the sparkle of a lip gloss to the elegance of each curated piece, every product reflects Cherice’s dedication to luxury, creativity, and bold femininity. She’s on a mission to help women everywhere shine, feel confident, and step into their power — because every queen deserves to feel unstoppable.

 

Fun Fact: When she’s not perfecting the next lip gloss formula, Cherice loves curating aesthetic content, exploring creative visuals, and finding ways to make her brand feel like pure magic.